Flyers and Postcards

Set a Goal

An effective flyer & postcard marketing campaign starts with a goal. Flyers & Postcards are a great way to generate sales inquiries or get people to visit a store or restaurant.

Good goals for flyers & postcards include getting people to:

• Go to your website or social media accounts
• Visit a store or try a restaurant
• Make an appointment
• Request an estimate
• Advertise and event

Use your flyers & postcards to create interest, attract leads and build anticipation. Don’t try to use them to make immediate sales.

Know Your Audience

Profitable flyer & postcard marketing is targeted to a particular audience. Targeting saves money because you don’t distribute flyers & postcards to people who aren’t likely to ever become customers. It also helps you create a message that will resonate with your audience.

Find your target audience by identifying traits of your best or ideal customers. How old are they, where do they live and work, how much money do they make, what’s their lifestyle, what do they read, and what challenges do they face? Your ideal customers will be similar to the people who already buy from you.

Deliver a Clear Message

The person who retrieves your flyer & postcard may only give it a quick glance before deciding whether to toss it in the recycling bin. That means your message must be short, clear and easily scanned. These flyer & postcard marketing tips focus on creating a message that attracts attention and encourages action.

Keep it simple. A flyer or postcard that’s cluttered with tiny text is hard to read and looks old-fashioned. Pare down your message to convey only what’s necessary. Remember, you’re trying to intrigue people, not give them all the details they need to make a purchase.

Be clear about the benefit you’re offering. Don’t just describe the features of your product or service. Tell people how it will help them. For example, a flyer or postcard for a lawn care company describes features when it says “Our organic products destroy weeds without harming the environment.” A flyer or postcard that focuses on benefits might say “Give your family a beautiful lawn without risking their health.”

Tell readers exactly what you want them to do. This known as a “call to action.” Calls to action include messages like “Call today for a free in-home estimate,” “Visit our website to download our free financial guide,” or “Use this coupon to get 25% off a large pizza.” Calls to action lead customers to the next step in the sales process. Without them, you might have readers, but they won’t become customers.

If you want website visits, make it easy. To get flyer & postcard readers to your website, they must read the card and then go to a computer or mobile device. Make this effortless by including a simple, easy to remember URL or QR code.

Use the back of the flyer or postcard. While the front of the flyer or postcard should contain your main image and text, clearly communicate your offer on the back too.

Make it timely. It’s an old trick, but it works: create a sense of urgency with a time limit. Your offer might have an expiration date, or you might offer an additional bonus for those who act quickly. Postcards are the perfect way to get an urgent message to someone – they’re easily scanned, easy to keep, and can serve as a physical coupon.

Include an offer code or coupon. Offer codes and coupons build urgency, make the reader feel special because they’re getting a great deal, and help you identify who’s responding to your offer. This allows you to track your return on investment.

Make Your Flyer and Postcard Design Stand Out

The content of your flyer or postcard is important, but a great design will really grab attention and help you avoid the garbage bin. Like your written message, your overall design should be simple and uncluttered. Here are some specific design tips:

Use high quality images – but not too many. Remember, you’re trying to attract leads, not make a sale, so you don’t need to show every aspect of your product or service. Choose one or two great images that will intrigue people and make them want to learn more.

Use quality card stock paper. It isn’t expensive, and it makes a great first impression. Don’t try to save money by using thin, cheap paper!

Use bold text. Flyers and postcards get noticed but you’ve only got a few seconds to make an impression stick. Make it easy to scan with bold text and high contrast colors. And always create a professional-looking, eye-catching design.